Lottery Marketing Specialist - Revenue - Lottery Commission - Kanawha Co.

Full Job Description

**** This job opportunity will not be in the classified service and will not be covered under the Administrative Rule of the WV Division of Personnel. ***

Posting No: LOT26029

Position No: 0705P00233

Division: WV Lottery - Marketing

Office Location: 900 Pennsylvania Ave. Charleston, WV 25302

INTERNAL ONLY

Supports the development, launch, and lifecycle management of Lottery products, with primary responsibility for Draw Game product marketing and secondary support for Scratch Off products.

This position works collaboratively with internal teams and external vendors to ensure lottery products are developed, marketed, and supported in alignment with Lottery goals, brand standards, and responsible play principles.

Primary Duties:

Serves as the primary marketing support for Draw Game products, including product concepts, themes, pricing, and play styles, in coordination with Product, Sales, Finance, and vendor partners.

Provides marketing support for Scratch Off products as needed, including participation in product development, planning, and launch activities.

Assists with product planning, timelines, approvals, and launch execution for new and existing lottery games.

Coordinates artwork reviews, prize structures, game specifications, and marketing materials related to Draw Game and Scratch Off products.

Supports product launches by assisting with the development of promotional strategies, messaging, and point of sale materials.

Monitors product performance and assists with reporting, analysis, and recommendations to support product enhancements and future game development.

Ensures all product related marketing activities comply with Lottery policies, procedures, and responsible gaming standards.

Backup and Cross Functional Duties:

Provides backup support for other Lottery Marketing functions as needed, including promotions, advertising, events, sponsorships, and retailer marketing initiatives.

Works Lottery promotional events as needed, including assisting with setup, execution, and breakdown. Assists with campaign execution across traditional, digital, and in-store marketing channels.

Supports retailer communications and marketing initiatives during peak sales periods and special promotions. Participates in marketing events, promotions, and outreach activities as assigned.

Additional Duties:

Coordinates with vendors, agencies, and partners to support marketing and product initiatives.

Assists with administrative tasks including project tracking, documentation maintenance, and preparation of reports or presentations.

Performs other duties as assigned to support the overall goals of the Lottery Marketing Department.

Travel Requirements:

Some travel is required for meetings, training, retailer visits, promotional events, and conferences, including occasional evening or weekend travel.

Click The APPLY Link To Apply Online.

INSTRUCTIONS TO APPLICANT:

You must submit an application for each position of interest.

Your complete work history is used to qualify you for positions. Please be as detailed as possible and list all of your past employment in the Work Experience section of your application or you may attach it to your application with a resume.

If you have not previously submitted a copy of your official transcript or diploma, or licensure or training earned, you may attach it to your application or email it to applicantservices@wv.gov

If you have already submitted copies of these documents with other applications, please do not resubmit. You may contact Staffing & Recruitment at 304-414-1852 if you have any questions.

If you would like to be notified of jobs of this nature or in other categories, please complete our Job Interest Card

Qualifications

Training: Bachelor’s degree from an accredited college or university.

OR

Substitution: Full-time or equivalent part-time paid experience as described below may substitute for the required training at the rate of one (1) year of experience for every thirty (30) semester hours of training.

AND

Experience: Two (2) years of full-time or equivalent part-time paid experience in statistics, mathematics, public relations, journalism, communications, advertising, marketing, sales or related field.

OR

Substitution: Graduate coursework from an accredited college or university may substitute for the required experience at the rate of fifteen (15) semester hours of training for every one (1) year of experience.

Special Requirement: A valid driver's license is required. Background check, credit investigation and security clearance are required for employment.

***Your complete work history is needed to qualify you for positions. Please be as detailed as possible and list all of your past employment.***