Assistant Marketing Manager

Full Job Description

Under general direction, is responsible for performing professional marketing and sales work of considerable difficulty in attracting and committing professional associations, civic organizations, and leisure visitors to the City of San Antonio's Convention Sports and Entertainment Facilities (CSEF) at various venues. This position will support the Marketing Manager and other CSEF leadership in planning and executing campaigns, analyzing data, reporting, and overseeing marketing activities to achieve organizational goals. As well as establishing policies and procedures for marketing and sales activities for the Henry B. Gonzalez Convention Center, Lila Cockrell Theater, Alamodome, and Carver Community Cultural Center. Exercises direct supervision over assigned staff.

Work Location
Carver Community Cultural Center - 226 N. Hackberry St, San Antonio, TX 78202

Work Hours
8:00 a.m. - 5:00 p.m.; Monday - Friday. Schedules will vary with shifts being subject to change due to events and business needs, including early mornings, late nights, weekends, and holiday shift work schedules.

Requirements

Creates strategies and executes brand building marketing and promotional activities in support of goals.Works with Agency of Record on various marketing initiatives.

Supervises, trains, and evaluates staff.Develops, administers, and coordinates public relations and marketing programs related to CSEF venues and initiatives.Actively collaborate with leadership on artistic programming and seasonal planning.Attend all internal programming/marketing meetings, including bi-weekly meetings with CSEF marketing and Communications Managers.Serve on the Carver Development Board Marketing Committee, and serve as lead on marketing for Cavalcade, Carver Development Board Golf Tournament, The Big Give and Giving Tuesday.Enforces administrative policies and reporting procedures to assure that all activities contribute effectively to the sales effort.Establishes and maintains lines of communications with representatives of current and newly formed organizations with CSEF potential.Prepares and distributes promotional literature to secure the interest and to inform organizations of San Antonio's convention potential.Evaluates primary market areas to promote filming in San Antonio.Creates and executes multiple program timelines simultaneously in the process of completing marketing, public relations, and/or promotional activities.

Reports progress and results of programs.Coordinates participation and evaluates specific travel shows according to priority of marketing and show attendance.Conducts presentations promoting San Antonio at various industry meetings and travel and trade shows both domestic and international.Evaluates response and tracks results of all advertising to assist Marketing Manager in future advertising purchases.Prepares presentations for groups and individuals, which illustrate the desirability of San Antonio as a convention site.Creates various media content on a daily and weekly basis for newsletters, brochures, individual rack cards, posters, banners, and various social media platforms while utilizing departmental resources to ensure maximum visibility.Coordinates printing projects to ensure accuracy and timelines are met.Responsible for maintaining and updating all CSEF websites for accuracy and functionality.As needed, represent the Carver Community Culture Center as a media spokesperson with collaboration with CSEF's communications manager.Ensures the photographic and video documentation of various events and programs hosted at various CSEF locations.Meets with organization executive planners and escorts them on-site inspections of hotels, meeting facilities, and visitor attractions.Performs related duties and fulfills responsibilities as required.

Qualifications Bachelor's Degree from an accredited college or university

Four (4) years of experience in marketing, management, association management, hotel management or tourism.

Preferred Qualifications

• Four years of experience in managing social media channels, including content planning, scheduling, engagement, and performance tracking across platforms (Instagram, Facebook, X, TikTok, LinkedIn, and YouTube).
• Understanding of social media best practices, audience growth strategies, and platform analytics.
• Hands-on experience with event marketing, including on-site support, content capture, day-of coordination, and post-event recap materials.
• Basic video editing skills in any standard software (e.g., iMovie, CapCut, Adobe Premiere Rush, Canva video editor, etc.).
• Ability to assist with content production, including short-form video, stories, and behind-the-scenes/event-day footage.

Applicant Information

Unless otherwise stated, applicants are permitted to substitute two years of related full-time experience for one year of higher education or one year of related higher education for two years of experience in order to meet the minimum requirements of the job.

One year of full-time experience is defined as 30 or more hours worked per week for 12 months.

One year of higher education is defined as 30 credit hours completed at an accredited college or university.

Applicants selected for employment with the City of San Antonio in this position must receive satisfactory results from pre-employment drug testing and background checks. If required for the position, a physical, motor vehicle record evaluation, and additional background checks may be conducted.

Please be advised that if selected for this position, information regarding employment history as it relates to the qualifications of the position will be needed for employment verification.

Applicants claiming military service to meet the experience requirement for this position may attach a DD214 to the application.

If selected for this position, official transcripts, diplomas, certifications, and licenses must be submitted at the time of processing. Unofficial transcripts and copies of other relevant documents may be attached to the application for consideration in advance.

Additional Information

• Knowledge of convention sales and marketing procedures, methods and techniques.
• Knowledge of City hotels, meeting facilities and other venues for specific events.
• Knowledge of laws and guidelines that apply to the convention sales industry.
• Knowledge of procedures, techniques and methods used to produce trade shows, meetings and social functions.
• Knowledge of modern business and office procedures.
• Knowledge of public relations techniques and methods.
• Knowledge of effective telemarketing techniques and procedures.
• Skill in utilizing office equipment and associated software programs.
• Ability to supervise, train, and evaluate assigned staff.
• Ability to effectively lead a team of marketing and communications professionals.
• Ability to communicate clearly and effectively.
• Ability to establish and maintain an effective working relationship with employees, management and the general public.
• Ability to develop clear and concise reports and proposals.
• Ability to conduct effective presentations before large and small groups.
• Ability to develop effective marketing and sales strategies.
• Ability to perform all the physical requirements of the position, with or without accommodations.
• Working conditions are primarily inside an office environment.