MARKETING SPECIALIST

Full Job Description

This position is located at the Regional Marketing Office, Warfighter & Family Readiness (WFR), Joint Region Marianas (JRM) .

The mission of JRM WFR is to provide the highest quality programs and services to the military community through self-sustainment across all quality of life programs.

In order to qualify for this position, resumes must include information which demonstrates experience and knowledge, skills, and ability (KSAs) as they relate to this position.

Applicants are encouraged to be clear and specific when describing their experience level and KSAs.

If you are relying on your education to meet qualification requirements: Education must be accredited by an accrediting institution recognized by the U.S.

Department of Education in order for it to be credited towards qualifications.

Therefore, provide only the attendance and/or degrees from schools accredited by accrediting institutions recognized by the U.S. Department of Education (http://www.ed.gov/admins/finaid/accred/).

Applicants qualifying based on education, time in grade, credentials, certification, training and/or module completion MUST provide proof of education (i.e.

official transcripts/high school diploma), personnel action or SFS0, credentials, statement of service, certification, training and/or module completion at the time of resume submission.

Failure to provide all of the required information as stated in this vacancy announcement may result in an ineligible rating or may affect the overall rating.

Knowledge of marketing and promotional principles, procedures, methods, and techniques to develop new or revise existing marketing plans, campaigns, or strategies; to provide effective advertising and dissemination of information; to meet desired goals and promote patronage.

Knowledge of writing, creating, and publishing digital content to web and social media sites. Knowledge of grammar, spelling, and standard/media style guide requirements.

Skill in planning and implementing marketing strategies, methods, and campaigns to increase awareness and patronage of WFR programs and services.

Skill in project management related analytics associated with web and social media sites.

Skill in the use of desktop publishing, content management systems, graphic design, digital photography, video software programs, and other software programs, in order to be able to prepare or coordinate the production of marketing products, including print and audiovisual products, social media tools and websites, and other promotional products such as advertisements and exhibits.

Skill in the use of Microsoft Office Programs (e.g., Word, Excel, Access, Power Point, Outlook) and database management systems to accurately capture and analyze data.

Skill in developing, conducting, and analyzing market research information. Ability to work independently and in a team environment under pressure to meet project deadlines and specific tasks.

Ability to conceptualize and recommend advertising methods from written and verbal instructions. Ability to gather and effectively organize information.

Ability to develop and effectively deliver oral presentations or briefings.

Ability to communicate effectively in English, both orally and in writing, and possess strong interpersonal communication skills. Work is primarily sedentary in nature.

It may involve some walking, standing, bending, or carrying light items. Major Duties:

Major duties and responsibilities are summarized below.

The purpose of this position is to assist in the administration of a comprehensive marketing program that includes providing marketing support; developing, executing, and evaluating marketing plans and strategies; and providing comprehensive informational materials that inform appropriate audiences and targeted groups of programs, services, and activities throughout CJRM, Naval Base Guam (NBG), Andersen Air Force Base (AAFB) Guam, and Marine Corps Base Camp Blaz (MCBCB) Guam.?

Develops and executes professional marketing and promotional plans for regional and installation WFR programs, events, and activities.

Strategizes and uses established real-world marketing practices, marketing analysis, data gathering, and tabulation to initiate and complete plans.

Develops marketing campaign designs to enhance participation in WFR programs and activities by considering the characteristics of the target audience and the media mix necessary to reach them.

Assists in determining the most effective and efficient methods of reaching target audience to increase facility utilization, sales, program usage, and visibility.

Makes recommendations to program/facility managers on the design of effective advertising vehicles and appropriate media mix.

Develops and maintains effective tracking tools to ensure timely completion of projects. Acts as the main point of contact for proofs requiring program/facility manager approval.

Communicates regularly and is the liaison between manager and designer/marketing staff to ensure draft work receives approval from the requestor, timely completion of projects, and organization goals are accomplished.

Utilizes and maintains a working knowledge of marketing tools to publicize and encourage patronage of programs and facilities.

This is accomplished through strategic deployment of advertising campaigns including but not limited to, email, websites, presentations, social media, publications, official message traffic, banners, printed materials, and other promotional means.

Gathers information to complete, submit, and monitor progress of publicity requests and distribution plans through project management systems.

Conducts regional and installation level public relations activities including but not limited to, using publicity information or interviews to write detailed press releases, feature articles, web advertisements or stories, photo captions, and other public relations media.

Provides visibility for WFR programs and disseminates information by making presentations to individuals or groups regarding facilities, services, programs and special events.

Takes photos as appropriate to accompany public relations materials or for future advertising use. Submits regularly scheduled articles and event information to base paper and other appropriate media.

Monitors and tracks submissions, maintains press clipping files and photo library. Keeps Regional Marketing Director apprised of project status, workload condition, and departmental concerns.

Maintains computer files in accordance with department standards for all completed work, including photographs. Works with outside vendors on large projects, and other work not completed in- house.

Attends major WFR program events and provides constructive marketing feedback to the program/facility manager.

Drives a government vehicle to facilities, events, and meetings in support of regional, installation, or offsite events.

A complete list of duties and responsibilities will be provided at the time of hire.