Visual/Digital Media Director - Communications

Full Job Description

The SC Public Employee Benefit Authority (PEBA) is the administrator and co-trustee of retirement and insurance programs for over half a million active and retired public employees of the State of South Carolina and their dependents.

Under limited supervision, this position supports PEBA’s Communications Department by planning and deploying a comprehensive strategy to facilitate effective, timely and engaging information and educational content, which includes working collaboratively with agency staff to develop, edit, and review public-facing materials, using appropriate visual, digital, and traditional communication platforms aligned with the agency’s overall communications strategy.

Job duties include:

Executes the visual and digital components of the agency's comprehensive communications strategy, with primary responsibility for the agency's graphic design and social media strategies through content development.

Manages day-to-day activities, including identifying relevant content topics and creating, publishing, and managing all social media content, such as graphics, images, videos, written material and audio.

Ensures all collateral adheres to AP style and agency brand guidelines while supporting the agency's strategic goals.

Develops and maintains reporting and analytics measures to validate the effectiveness and impact of visual and digital communications efforts.

Collaborates with internal staff to respond appropriately to inquiries.

Cross-trains with Communications staff to develop a strong understanding of departmental strategies, processes and expectations.

Works collaboratively with the Communications team and other agency staff to prioritize, plan, develop and revise informational and educational deliverables for employers and members, including writing engaging video scripts that can be used across multiple platforms.

Initiates and coordinates internal and vendor review (if appropriate) of collateral to ensure deliverables are accurate, engaging, relevant and consistent.

Ensures all materials adhere to AP style and agency brand guidelines and support the agency's strategic goals.

Manages the Communications shared email inbox. Archives social media content and appropriate publications. Uses online survey tools to conduct surveys as requested. Maintains agency's media contact list. Assists with video production, as needed.

Requirements

A bachelor’s degree in Visual Communications, Journalism, Public Relations, Marketing or related field. Experience in managing business social media accounts on multiple platforms and an in-depth knowledge and understanding of social media platforms.

• You must upload at least three examples of your work that demonstrate your writing skills and were written by you personally.
  
  
• You must upload least three examples of your graphic design and social media work that demonstrate your abilities and were designed by you personally.
  
  

Exceptional grammar, technical writing and editing skills with an attention to detail and a high degree of accuracy; Ability to communicate complex information to a wide audience; Proficiency in social media platforms and how to use those platforms to disseminate information; Proficiency in Adobe Creative Cloud; Knowledge of AP Style; Ability to effectively communicate orally and through the written word; Ability to establish good rapport and provide accurate and timely responses to the public via social media and web platforms; Ability to retain complex information, and set and meet strict timelines; and Ability to understand and maintain agency brands and the accurate deployment of those brands in various marketing collateral outputs.

Qualifications

At least five years of experience in drafting, editing and distributing public-facing deliverables in a digital format.

Additional Information

In addition to 13 paid holidays, this position is eligible for comprehensive insurance programs, retirement plans, and a generous paid leave program.