Social Media Content Creator, DHHS

Full Job Description

Social Media Content Creator

DHHS Public Affairs and Education

The Utah Department of Health and Human Services (DHHS) is looking for a dedicated and skilled person to work as a Social Media Content Creator within the DHHS Office of Public Affairs and Education.

This position works on the DHHS Public Affairs and Education team to support divisions and offices to administer employee and stakeholder communications strategy.

As a subject matter expert in digital storytelling, the Social Media Content Creator stays ahead of the curve on emerging technologies and platform shifts. They excel at creative production, delivering content that represents all of the departments within DHHS.

Why You Should Join Our Team

You will not only work with a professional communications team on behalf of the most vulnerable in our communities to help them live their best lives, but you will also receive great benefits.

Click here to see the variety of benefits including medical, dental, life and disability insurance, as well as a comprehensive leave program the State of Utah offers.

The Agency

For information on the Department of Health and Human Services, please click here.

Requirements

• Develop and monitor DHHS social channels to engage with the public, answer questions (in coordination with subject matter experts), and manage community sentiment;

• Stay ahead of social media trends and platform updates to ensure DHHS messaging remains relevant and reaches diverse statewide audiences;

• Assist Public Information Officers (PIOs) in disseminating critical information throughout the year;

• Creating storyboards, shot lists, content calendars and pre-production materials for both site and social content;

• Collaborate with departments and PAE team to develop engaging content that resonates across a range of social platforms like, Instagram, Facebook, X and YouTube;

• Capture and edit original content and have a hand in all phases of video production from pre-to-post (filming, editing, color correction, sound design, etc.);

• Update and manage Linktree;

• Monitoring comments and messages to provide accurate information while maintaining a professional and supportive tone;

• Ensure all social media channels are up-to-date with correct contact information and remove broken links when found;

• Work with PIOs to develop owned media channels and lists;

• Work with creative team when needed to assist in developing internal and external content;

• Collaborate to have content translated for Spanish channels;

• Understand how to use analytics for each appropriate channel;

• Assist department directors in understanding and staying within guidelines set by DHHS leadership;

• Build coverage, messaging and baseline reports for a variety of DHHS departments;

• Collect data and reviews research materials, determine accuracy and validity of sources and appropriateness for use and GRAMA requests;

• Manages online meetings, video production, live streaming and other methods of multimedia information channels;

• Attend in office and remote team meetings.

Qualifications

The model candidate for this position is someone who can:

• Three to five years experience in social media content creation, social media management, digital marketing or public relations;

• A portfolio showcasing content creation and management, graphic design and writing;

• Have a working understanding of Instagram, Facebook, X (Twitter), LinkedIn, and other channels, including knowledge of specific algorithm trends for each;

• The ability to take complex medical or social service data and "translate" it into easy-to-understand content;

• Work collaboratively and productively over telework (either as a teleworker or with teleworkers);

• Speak clearly, concisely and effectively; listen to, and understand information and ideas as presented verbally;

• Deal with people in a manner which shows sensitivity, tact, respect and professionalism;

• Understand applicable laws, rules, regulations and or policies and procedures;

• Coordinate the activities or tasks of people, groups and/or organization(s);

• Understand the agency and its organizational program(s);

• Use word processing (Google platforms), presentation, layout/design, video streaming, and web-publishing software applications.

Additional Information

• Risks found in the typical office setting, which is adequately lighted, heated and ventilated, e.g., safe use of office equipment, avoiding trips and falls, observing fire regulations, etc..

• Typically, the employee may sit comfortably to perform the work; however, there may be some walking; standing; bending; carrying light items; driving an automobile, etc. Special physical demands are not required to perform the work.

• DHRM rules regarding promotions and transfers apply to current State of Utah employees.

• Note: as of July 1, 2021, State of Utah Employees must either reside in Utah or be in the process of relocating to within 30 days of their start date.