Public Affairs Specialist

Full Job Description

About the Position: This position is responsible for planning, developing, and implementing strategic marketing and public affairs program of the Command and its Naval Branch Health clinics This is a Direct Hire Authority (DHA) solicitation utilizing the DHA for Domestic Defense Industrial Base (DIB).

Who May Apply: US Citizens In order to qualify, you must meet the experience requirements described below.

Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community; student; social).

You will receive credit for all qualifying experience, including volunteer experience.

Your resume must clearly describe your relevant experience; if qualifying based on education, your transcripts will be required as part of your application.

Additional information about transcripts is in this document.

Specialized Experience: One year of specialized experience which includes: 1) Writing content such as news stories, articles, and blogs providing information to patients, staff, community, media; 2) Developing communications strategies for public communication programs and delivering messages through multiple communications outlets; 3) Implementing and developing recommendations to improve the organization's public affairs and marketing programs.

This definition of specialized experience is typical of work performed at the next lower grade/level position in the federal service (GS-11). Major Duties:

• Develops, implements strategic marketing and communication including public, government, media, community and leadership relations, brand and reputation management, and crisis communication and employee engagement efforts.
• Provides staff direction and coordination of the Command's media relations, community relations and internal relations programs.
• Develops and writes information materials designed to reach audiences through the news media, such as television, social media, newspaper, etc.
• Proposes, manages, and evaluates media research in coordination with the Department of the Navy, Reserve Affairs and other research agencies within the Department of the Navy and Bureau of Medicine.
• Develops informational materials utilizing a variety of formats and outlets to keep the civilian workforce fully informed.
• Responds to information requests from new media in written and oral form, often providing impromptu explanation of hospital/clinics/staff activities.
• Determines appropriate communications channels, techniques, tactics and strategies to disseminate information to various entities.