Enrollment Marketing Manager

Full Job Description

Job Purpose:

Under the general supervision of the Vice President for Advancement, the Marketing Manager drives enrollment growth and tuition revenue by executing data-driven marketing campaigns, managing projects and supporting events that attract prospective students to credit programs, workforce training, and continuing education.

The role is highly collaborative, working closely and productively with admissions and recruitment, academic deans and program directors both credit and non-credit.

Job Duties:

1. Enrollment Campaign Execution: Execute marketing campaigns across digital channels (social media, email, website) to drive student enrollment and meet tuition revenue targets for credit programs, workforce training, and continuing education.

2.

Collaborative Program Marketing Support: Work directly with program directors and deans to understand enrollment needs, identify target audiences, and develop customized marketing materials and strategies that effectively promote specific programs and credentials.

Manage and prioritize internal marketing requests from academic programs and departments, ensuring responsive turnaround for marketing materials including flyers, brochures, digital assets, and promotional content while maintaining quality and brand standards.

“Quarterbacks” the departments project management process.

3. Social Media Strategy & Management: Execute social media content strategies across platforms (Facebook, Instagram, LinkedIn, YouTube) to engage prospective students, showcase student success and promote programs.

4. Recruitment Event Support: Plan and execute marketing support for student recruitment events including open houses, campus tours, career fairs, and community outreach activities; develop promotional materials, coordinate logistics, track event attendance and conversion outcomes.

5. Marketing Analytics & ROI: Track, analyze, and report on marketing performance metrics.

6. Performs other duties as assigned.

Requirements

A bachelor's degree and professional experience related to the development and dissemination of information material.

Qualifications

Preferred: A bachelor's degree in Marketing, Communications, Business Administration, Advertising, Digital Marketing, or related field and four year work experience to be in high education marketing, communications and social media.

Additional Information

The Technical College of the Lowcountry seeks to be the first choice for higher education in South Carolina’s Low Country Region.

The college is a public, open door, two-year comprehensive College of higher education.

The College is dedicated to serving the diverse educational, workforce development, and personal enrichment needs of the rural counties of Beaufort, Colleton, Hampton, and Jasper.

In an atmosphere of shared values, the College encourages creativity, innovation, and resourcefulness among its students, faculty, staff, and administrators.

South Carolina is making our Veterans a priority for employment in state agencies and institutions.

The Technical College of the Lowcountry is committed to a policy of equal opportunity for all qualified applicants for admissions or employment without regard to sex, race/color, religion, national origin, age, disability, service in the uniformed services (as defined by state and federal law), veteran status, political affiliation or belief, marital or family status, pregnancy, childbirth, or related medical conditions, including but not limited to, lactation, genetic information, genetic identity, gender expression, or sexual orientation.