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Posted: January 23, 2026 (1 day ago)
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Digital Content Specialist - Promotional Specialist 13
State of Michigan
Lottery
Location
Michigan, 48909
Salary
$31.99 - $47.75
per hour
Type
Full Time
More Other jobs →Closes
January 31, 2026More State jobs →
Job Description
Summary
This job involves managing and updating online content for the Michigan State Lottery's website, mobile apps, and retailer tools to keep everything accurate, engaging, and in line with rules.
The role connects marketing teams with tech experts to run promotions, personalize user experiences, and work with vendors on website improvements.
It's a great fit for someone organized, detail-oriented, and passionate about digital media in a public service setting.
Key Requirements
- Bachelor's degree in any field
- Four years of professional experience, including two years at an experienced level (P-11 equivalent) or one year at an advanced level (P-12 equivalent)
- Strong ethical standards, honesty, and a positive attitude
- Ability to maintain and optimize CMS-based digital content
- Experience supporting digital personalization and targeted campaigns
- Skills in liaising with vendors and budgeting development hours
- Pass pre-employment drug test and background check
Full Job Description
The Michigan State Lottery is looking for a dependable, honest, motivated, and hardworking individual with a positive attitude and strong ethical standards to join our team!
The Michigan State Lottery was established under the authority of Public Act 239 of 1972 to generate funds to support Michigan’s public-school system and generates revenue through the sale of Lottery tickets at retail locations and over the internet.
Profits from lottery revenue are used to supplement state education programs.
The Digital Content Specialist is responsible for maintaining and optimizing digital content across the Michigan Lottery’s owned digital channels, including the primary website, mobile applications, and the Retailer Wizard portal. This position ensures that all CMS-based content is accurate, compliant, and visually consistent while also supporting digital personalization efforts through Bloomreach.This position serves as the bridge between Advertising and Promotions, Product Development and technical teams — executing content updates, scheduling campaigns, and assisting in the setup of personalized or targeted user experiences. This position also acts as a liaison between the website/app vendor and the Lottery. This position is responsible for reviewing and budgeting development hours and sprints.
Position Description
View the entire job specification at:
The State of Michigan has been recognized as a leading U.S. employer by new graduates from 2021-2023 and a best large U.S. and state employer. Recognized on the international stage for fostering positive employee engagement, the State of Michigan is a past recipient of a North America Government Agency Employees Engagement Award.
The Michigan State Lottery is proud to be a Michigan Veteran's Affairs Agency Gold Level Veteran Friendly Employer.
Requirements
EducationPossession of a bachelor's degree in any major.
Experience
Four years of professional experience, including two years equivalent to the experienced (P11) level or one year equivalent to the advanced (12) level.
Additional Information
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