Summary
This role focuses on promoting a youth academy in South Carolina by creating marketing campaigns, managing social media and websites, and using photography and video to showcase cadet activities and events.
It also involves writing articles, building media contacts, and helping with recruitment and alumni outreach.
A good fit would be someone creative with experience in digital media and marketing who enjoys working with young people in a fast-paced, team-oriented environment.
Full Job Description
Under limited supervision by South Carolina Youth ChalleNGe Academy Deputy Director. Markets academy by developing and implementing marketing and advertising campaigns. Keep promotional materials ready by defining marketable items, placing orders, and inventory stock. Research competitive programs by identifying and evaluating programs data. Implement marketing and advertising campaigns by analyzing areas of need, counties with highest dropout rates, and academy’s expected number of cadets; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations. Create and maintain contacts with radio, television and other mass media services to disseminate informational materials and promote academy programs and activities. Prepares releases and arranges distribution schedule. Collecting, writing, editing and posting newsworthy articles and social events relating to SC Youth ChalleNGe Academy. Assist with developing alumni relations and recruiting efforts. Work closely with recruiting and training recruiters on marketing tools with the use of technology. Review and approve written publications to ensure compliance with NGB, state agency, and SC Youth Challenge Academy guidelines. Create, maintain and update academy’s website. Serve as the administrator of social media accounts and create, maintain and respond to social media postings. Utilize photography, videography and other multimedia equipment to document cadet activities and promote SCYCA, to include Job ChalleNGe. Maintain inventory and upkeep of audiovisual and multimedia equipment and software. Participate in field trips and special events to provide photography and uploaded on the website and social media accounts. Provide related skills programming to cadets in SCYCA and JC. Other duties as assigned by supervisor and/or Director.
Requirements
Bachelor’s Degree in related field and at least 2 years of related experience; or certifications in related field with at least 4 years of experience.
Qualifications
Master’s Degree in related field and 2 years of experience. Experience working with youth.
Additional Information
Knowledge of the principles, procedures, equipment and materials associated with media arts. Knowledge of market research procedures and techniques. Skill in the operation and application of graphics, multimedia and digital imaging equipment and software. Skill in troubleshooting and problem solving with audiovisual, multimedia and computer equipment. Skill in curriculum facilitation.
Knowledge of agency policies, procedures, regulations and program services. Ability to establish and maintain effective working relationships. Ability to communicate effectively, written and orally. Enhances organization reputation by accepting ownership of accomplishing new and different requests; explore opportunities to add value to the position. Ability to multi-task and prioritize in a high demand job. Must obtain people skills and the ability to work as a team.
A resume will not be accepted in lieu of an online South Carolina State Employment Application. Only those applicants chosen for interview will be notified of job filled status. Note: Applicants indicating college credit, degree(s) or specialized training on the application shall provide an official copy of transcripts upon notification of selection for hire. This serves as verification of credentials listed on the application.