PUBLIC AFFAIRS SPECIALIST - Title 32

Full Job Description

This National Guard position is for a PUBLIC AFFAIRS SPECIALIST - Title 32, Position Description Number D1168000 and is part of the WI JFHQ-Public Affairs Office, Wisconsin National Guard.

GENERAL EXPERIENCE: Experience, education, or training in administrative, professional, investigative and/or technical work.

Experience evaluating information and/or utilizing analytical skills to disseminate effective communication. Experience using computers and automation systems.

SPECIALIZED EXPERIENCE: To qualify for the GS-1035-11 level, you must have at least 36 months experience, education, or training involving a thorough knowledge of writing and communication principles, methods and techniques that relate to public affairs of the military.

Experience developing new information materials including news releases, fact sheets, brochures, booklets, broadcast spots, etc., that increase communication with the agency's audiences.

Experience making on-the-spot presentations to audiences with opposing points of view or erroneous understanding of agency positions.

Experience responding timely and appropriately to requests for information concerning agency programs and services. Experience in managing the function of the work to be performed.

Experience which includes leading, directing and assigning work of personnel. Major Duties:

As a PUBLIC AFFAIRS SPECIALIST - Title 32, GS-1035-11, you will assist the state's Public Affairs (PA) Officer at the strategic and operational level, with particular emphasis on developing segments of more complicated or sensitive communications campaigns and executing the National Guard Bureau's (NGB's) communication objectives.

DUTIES AND RESPONSIBILITIES:

Assists the Public Affairs Officer in the formulation of long-range plans and policies to enhance public understanding, support and acceptance of Public Affairs programs and/or activities statewide.

Researches and develops informational materials and complete communication campaigns for release to audiences through electronic and newspaper media.

Prepared materials explain or describe the mission of the NG, NG accomplishments, policies, programs or actions taken to ensure the NG's compliance with state and federal regulatory requirements.

Written materials include news releases, display advertisements, fact sheets, feature stories, background statements, special reports, etc.

This includes the use of the Armed Forces Public Information Management System (AFPIMS).

Responds to media requests for information of both a routine and controversial nature.

Prepares or assembles information kits, edits informational materials drafted by subordinate public affairs specialists or unit UPAR's, releases photographs and/or feature stories to the news media, coordinates media interviews with NG subject matter experts and arranges photographic and electronic media coverage of newsworthy NG events.

Maintains close working relationships with officials of various civic, media and community groups and Department of Defense personnel, as well as state and national government officials outside the NG.

Creates new or adapts or modifies accepted communication campaign formats to reach a target audience with a specific message.

The selection of a communication campaign format is based on an analysis of targeted audience demographics and message content.

After an informational campaign has been implemented, solicited and unsolicited response data is gathered to assess campaign effectiveness in reaching the target audience.

Performs other duties as assigned.