MEDC Corporate: Senior Vice President, Market Growth & Business Attraction

Full Job Description

NOTE: THIS IS A MEDC CORPORATE POSITION - THIS IS NOT A STATE OF MICHIGAN CLASSIFIED POSITION.

At MEDC, we help Michiganders prosper by investing in our businesses and communities, enabling the growth of good jobs, and promoting Michigan’s reputation as a world-class business location and travel destination.

By joining our team, you will play an integral role in directly supporting Michigan’s success, where you work, live and play.

Come be part of the team as the Senior Vice President, Market Growth & Business Attraction.

Position Summary:

The Senior Vice President, Market Growth & Business Attraction leads and directs the overall business attraction, and market development activities for the Michigan Economic Development Corporation (MEDC) focusing on industry markets and federal industrial policy to promote company growth/retention and strategic attraction both domestically and internationally.

The Senior Vice President will oversee the attraction marketing strategy and execution of marketing MEDC's industry initiatives through innovative channels including, but not limited, to long-term relationship building, outreach, speaking opportunities, trade shows, events, site-selector engagement, advertising and collateral support.

The Senior Vice President will also oversee federal initiatives and an internal business services and field marketing team focused on execution of the attraction strategy and securing business attraction investments.

Principal Duties & Responsibilities:

• Leads, directs, and manages the work of staff members to ensure that work objectives and results are aligned with business attraction, market development, field marketing and industry services goals and overall MEDC goals and vision.
• Develops and implements strategies for effective business attraction, industry and market services for the MEDC.
• Oversees proactive targeted, market development strategies to expand opportunities for Michigan businesses, regions, and support strategic, targeted national, and international attraction.
• Makes strategic decisions on attraction pipeline and project support by MEDC, in collaboration with SVP of Regional Prosperity and SVP of Business Development Programs & Execution.
• Directs and supports implementation of a cohesive narrative around Michigan as a global destination for business growth and retention.
• Oversees the analysis of complex/confidential site queries with multiple and varying factors to attract businesses to move to or expand within Michigan.
• Creates and implements a comprehensive industry and marketing services strategy.
• Works with the Strategic Planning team and MEDC leadership to develop, maintain and refine the strategic vision for the industry image of the MEDC; participates in external presentations to promote the MEDC and its focus industry messaging.
• Oversees and supports the development of strategies to leverage federal industrial policy and attract federal funding to Michigan to secure new business attraction opportunities and strengthen ecosystems in strategic focus industries.
• Directs the development and implementation of creative and effective industry marketing strategies, images and plans for implementing programs, initiatives and attraction efforts.
• Interacts regularly with individual business leaders, stakeholder groups, government agencies, legislators, economic development and partners/various boards, the media and more as needed to facilitate and ensure the MEDC’s ability to execute strategic and tactical industry marketing plans.
• Provides effective leadership in planning, budgeting and executing the corporate strategic plan and annual tactical plan.
• Represents the Chief Communications & Attraction Officer and the CEO, as necessary.
• Performs other special assignments as requested by leadership.

View the full position description HERE

This position is based at MEDC Headquarters in Lansing and may work a hybrid schedule with a minimum of 2 days of in-office work required.

Requirements

Education:
This position requires a Bachelor’s degree from a four year college or university in Business/Marketing, Economics, Finance, or related field; or equivalent combination of education and experience.

Experience:
Minimum of ten years related experience and/or training in field marketing, project development and promotion, industry sectors, budgeting, finance, and/or planning.

Additional Information

For more information on MEDC and other career opportunities, please visit www.michiganbusiness.org/careers. Discover Pure Michigan at www.michigan.org.