Marketing Manager

Full Job Description

HISTORY COLORADO has a strong commitment to diversity, inclusion and cultural competency, because of that, we are continuously seeking to recruit individuals who will enhance this diversity and ultimately the effectiveness of our organization.

Two foundational things are true at History Colorado: We love Colorado. And we believe in the transformative power of history.

We are a people-driven, history-centered movement building a better future.

We are stronger when we do this together, building new knowledge and shared meaning that improves lives today and for our descendants.

As an agency of the State of Colorado and a non-profit organization, we are committed to serving all Coloradans.

We offer access to our state’s history through enriching experiences at eleven museums and historic sites, with dynamic and relevant exhibits and activities.

We work with school groups and young learners through field trips, day camps, and traveling programs.

We’re also home to a free public research center, Colorado’s Office of Archaeology and Historic Preservation (OAHP), and the Colorado State Historical Fund (SHF), the nation’s largest preservation program of its kind.

We steward 15 million objects, photographs, and archival resources that make up the State’s collection, and serve tens of thousands of learners of all ages through dynamic programs.

We strive to be a place of belonging for all Coloradans. We’re committed to Colorado’s diverse communities through education, engagement, and access.

We know we’re succeeding when more voices, perspectives, and experiences are part of History Colorado.

It's our vision that every Coloradan feels rooted, draws strength from those who have come before us, and knows they belong in this place.

In pursuit of a more just and equitable Colorado, we embody the grounding virtues listed below as the foundation of all aspects of our work: our thinking, communication, process, outcomes, and evaluation.

Our work is guided by, for, and of the communities we build, belong to, and serve, and we commit to:

• Being in Community

• Amplifying and Centering Voices of Black, Indigenous, and People of Color

• Co-creation and Shared Authority

• Humility and Reflection

• Responsiveness and Flexibility

• Shared Destiny

If you are considering a career opportunity with the goal of making a difference, consider joining the dedicated people at History Colorado. We offer fantastic benefits including:

• Strong, secure, yet flexible retirement benefits including a PERA Defined Benefit Plan or PERA Defined Contribution Plan plus 401K and 457 plans

• Medical and dental health plans: https://stateofcoloradobenefits.com

• Employer supplemented Health Savings Account

• Paid life insurance, plus additional optional life insurance options

• Short- and long-term disability coverage

• 11 paid holidays per year plus generous vacation and sick leave accruals

• BenefitHub state employee discount program

• State of Health employee wellness program

• Excellent work-life programs, such as flexible schedules and more.

Mission Statement: We are Colorado. Together, our generational work centers communities, deepens knowledge and catalyzes the transformative power of history.

Equity, Diversity, and Inclusion

The State of Colorado believes that equity, diversity, and inclusion drive our success, and we encourage candidates from all identities, backgrounds, and abilities to apply.

The State of Colorado is an equal opportunity employer committed to building inclusive, innovative work environments with employees who reflect our communities and enthusiastically serve them.

Therefore, in all aspects of the employment process, we provide employment opportunities to all qualified applicants without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity or expression, pregnancy, medical condition related to pregnancy, creed, ancestry, national origin, marital status, genetic information, or military status (with preference given to military veterans), or any other protected status in accordance with applicable law.

Learn more at: https://dpa.colorado.gov/about-us/edi.

Requirements

Overarching Responsibilities:

• Develop strategies and tactics to boost the organization’s reputation and drive
  engagement through ticket sales, attendance/ registrations, venue rentals, applications and general participation with History Colorado programs and initiatives
• Coordinate and deploy successful marketing campaigns from ideation to
  execution including analysis of performance results
• Work collaboratively with internal and external teams to accomplish tasks and meet organizational marketing and communications objectives and goals

Position Summary
As Marketing Manager, you will be responsible for the successful development and execution of marketing campaigns for a broad array of projects that span the entire History Colorado portfolio including programs related to, but not limited to: museums, historic sites, community events, speaker series, community initiatives, education, youth programs, philanthropy, state historical fund, state archaeological office, and special projects. Working with the Director of Marketing & Communications, and both internal and external teams, you will be accountable for project management for your portfolio of projects including managing budgets, establishing project goals and predicted outcomes. Additionally, you will be responsible for creating marketing plans, creative asset development and coordinating the execution of those plans to achieve key results. You will be responsible for developing, managing, executing and analyzing programmatic marketing campaigns for assigned projects in both individual and team settings.

This role may require management of direct reports and/or interns. Additionally, this role requires leadership and close collaboration with internal channel experts across multiple departments within History Colorado in order to implement marketing tactics, analyze performance, and identify actions needed to meet objectives. As Marketing Manager, you will gain a deep understanding of History Colorado's organizational objectives and overarching brand attributes. You will also work closely with internal partners to develop and implement marketing initiatives that meet individual departmental goals. You should be able to bring an entrepreneurial spirit, critical thinking skills, customer service mindset and a synergistic perspective. In addition, a working knowledge of various marketing channels and tools used to create effective campaigns such as marketing research, creative development and copywriting, digital media, SEO, email marketing, web site development and social media with a focus on ROI for engagement with programs is desired.

Responsibilities:

• Develop deep understanding of History Colorado programs and locations and their varied goals as well as core audiences
• Communicate strategy and direction for projects to internal and external partners
• Develop strategies and tactics to promote History Colorado programs and locations to
  increase participation and/or engagement with them
• Deploy successful marketing campaigns and own their implementation from
  ideation to execution
• Project manage marketing campaign execution with internal and external
  vendors
• Implement marketing plans independently and within teams depending on the
  project. Tasks may include and not limited to: copywriting, copy editing, creative
  development, minimal graphic design, vendor management, etc.
• Set and update campaign performance expectations for internal teams
• Monitor KPIs to ensure planned performance expectations are met
• Review creative and project status plans and escalate issues as necessary
• Build strategic relationships and partner with key industry players, agencies and
  vendors
• In conjunction with Director of Marketing & Communications prepare and monitor
  the marketing budget on a quarterly and annual basis allocating and managing
  funds wisely
• Measure and report on the performance of marketing campaigns, gain insight
  and assess against goals
• Analyze consumer behavior and adjust campaigns accordingly
• Demonstrable experience in marketing along with the potential and attitude
  required to learn
• Proven experience in identifying target audiences and in creatively devising and
  leading cross-channel marketing campaigns that engage, educate and
  motivate
• Manage direct reports and work with volunteers and interns - experience in onboarding and
  training interns, and leading direct reports through performance reviews and guiding them
  toward their goals
• Collaborate with internal departments to create marketing plans that suit varied needs based on location, audience and project goals
• Other varied duties as assigned

• Bilingual proficiency.
• Agency-type experience or experience working within a large, complex organization comprising many departments and teams, especially those located in a variety of locations with diverse goals and audiences
• Knowledge of the state of Colorado and appreciation for history/cultural institutions
• Knowledge of local media landscape in Denver and other communities across Colorado, or the ability to learn

Qualifications

Experience and Education:

• Nine (9) years of professional experience in marketing, advertising, and account management.
  OR
  A Bachelor’s degree from an accredited institution in Marketing, Advertising, Business, or a closely related field AND five (5) years of professional experience in marketing, advertising, and account management

• Account Management: Successful account management demonstrating retention, growth, and profitability.
• Communication & Presentation: Excellent written and oral communication skills with the ability to communicate at all levels of the organization; strong presentation skills to internal and external clients.
• Data & Metrics: Proven ability to interpret data from multiple sources and translate it into successful campaigns; ability to develop and manage performance metrics.
• Marketing Expertise: Media and integrated marketing savvy; general knowledge of the marketing and advertising production process (e.g., concepting, setting deadlines, coordinating with stakeholders, gathering and compiling feedback, creating UTM codes).
• Design Collaboration: Experience working with graphic designers and a basic working knowledge of graphic design needs (e.g., knowledge of different file types, providing remote creative direction/feedback that sets designers up for success, translating vendor/stakeholder requests into actionable designer directions).
• Financial Skills: Experience managing budgets and expenses.
• Problem Solving & Critical Thinking: Demonstrated critical thinking, decision-making, and problem-solving skills, especially when contacting vendors or tracking down information.
• Project & File Management: Strong project management skills; ability to keep files organized; ability to create systems and processes for seamlessly sharing documents and ensuring they are easily available to all stakeholders who need them; ensuring version control when gathering edits; strong attention to detail and ability to stay organized in the face of multiple deadlines and competing priorities.
• Interpersonal Traits: Proactive, customer service-oriented, team player, and a respected leader

• Must be willing and able to travel to History Colorado museums and historic sites to become familiar with local staff, geographic considerations, exhibitions or experiences

Technical skills:

• Expert knowledge: Google Suite
• Expert knowledge: email marketing software and email marketing rules/regulations
• Proficiency with: Canva and Adobe Creative Suite (PhotoShop, InDesign, and Illustrator)
• Experience with content management systems for web
• Strong proofreading and editing skills
• Ability to see the “big picture” and make connections among the organization’s diverse teams, projects, events, and initiatives, identifying creative opportunities to cross-promote and make suggestions to improve efficiency
• Ability to adapt quickly to changing priorities and urgent requests
• Ability to quickly learn new software and technology tools
• Ability to stay up to date on latest marketing trends and developments

Additional Information

REQUIRED ATTACHMENTS

• Cover Letter, not to exceed two typewritten pages, double-spaced describing why you are the ideal candidate for this position.
• Resume
• Three (3) Reference contacts
• Answers to supplemental questions:

History Colorado is committed to anti-racism practices across its institution and outlined in our grounding virtues.

As such we encourage members of Black, Indigenous, People of Color (BIPOC) LGBTQ+ and differently abled communities to apply for this position.

To see these virtues click this link: (Anti-Racism Grounding Virtues)

Resumes will not be accepted in lieu of a completed application, but will be used to supplement information to the application.

Part of the selection process for this position will involve a review of the information you submit in your application materials.

Therefore, it is paramount that in the experience portion of your application, you describe the extent that you possess the education, experience and competencies outlined in the job announcement as well as the special and/or preferred qualifications.

Failure to include adequate information or follow instructions may prevent you from competing in subsequent measures used to arrive at a top group of applicants.

Background Check Requirement: As part of our commitment to a safe and secure workplace, a criminal background check is required for final candidate(s).

A conviction will not automatically disqualify you from employment; instead, we perform an individualized assessment that considers the nature of the offense, its relevance to the job duties, and the time since the conviction.

Should a background check reveal information that requires further review, you may be asked to provide official documentation or a disposition of charges to help us make an informed decision

Fair Pay & Compensation: History Colorado is committed to pay equity. The posted salary range represents our good faith estimate for this role. Final offers are determined by a comprehensive salary analysis in compliance with the Colorado Equal Pay for Equal Work Act, considering factors such as a candidate’s relevant experience, education, work location and internal equity.

ADAAA Accommodations: History Colorado is committed to the full inclusion of all qualified individuals. In accordance with the ADAAA, we provide reasonable accommodations to ensure that applicants with disabilities can participate fully in the application and hiring process. If you require an accommodation to complete the application, participate in an interview, or perform any other part of the selection process, please contact our ADAAA Coordinator at Jesus Garcia (303) 866-2136 or email Jesus.l.garcia@state.co.us. We are here to ensure you have a positive and accessible experience.

E-Verify Participation: We utilize E-Verify to verify the work authorization of all new team members. Following your job offer, you'll need to complete Section 1 of the I-9 form by your start date. Per federal regulations, we’ll also need to review your original identity and work eligibility documents within your first three days on the job. For more details on your rights and responsibilities, check out dhs.gov/e-verify.