Director of Marketing and Sponsorship NF-04

Full Job Description

This position is located within the NAF Support Services Division, DFMWR, Fort McCoy, WI. Announcement will a have a first cut office date of March 25, 2026.

Applicants that submit an application packet prior to that date and found eligible may be given first consideration. Incentives and Bonuses Incentives will not be paid.

Resumes must be two pages (or less). Resumes should clearly demonstrate the applicant's relevant experience, skills, knowledge and abilities as they pertain to this position.

A qualified candidate must possess the following: Candidate must possess experience at a level that provided the knowledge, skills, and abilities needed for successful performance as follows: Experience demonstrating skill in applying a variety of principles, concepts, and techniques or marketing and sales.

Experience conducting research, surveys, and/or needs assessments to develop and execute marketing plans and campaigns.

Experience developing and presenting sponsorship solicitation packages and proposals.

In addition to the above qualifications, candidates who possess the following qualifications will be considered "Highly Preferred" or "Best Qualified": Two (2) years experience in a supervisory role, with direct responsibility for leading and managing a marketing team.

Demonstrated track record of meeting or exceeding revenue goals through the successful sale and execution of commercial sponsorships and advertising. Major Duties:

• Leads and supervises DFMWR Marketing team. Responsible for team building, performance management, and employee development to foster a high-performing collaborative creative environment.
• Develops budget requirements for marketing activities and monitors budget execution. Directs the creation, implementation, and analysis of all marketing campaigns and publicity efforts.
• Develops overarching marketing strategy based on organizational goals, needs assessments, and market data to effectively promote MWR programs and events.
• Manages the public image of MWR by writing feature articles and other media content to highlight the value and benefits of MWR programs.
• Analyzes market trends and conducts market research including focus groups and surveys to identify customer needs and preferences.
• Actively markets MWR programs to generate revenue through commercial sponsorships and paid advertising. Manages the entire sales cycle, including developing proposals, negotiating contracts, and ensuring fulfillment.
• Provides strategic oversight for all marketing functions, including digital marketing, social media, graphic design, and publications; ensuring alignment with MWR standards.
• Serves as the primary point of contact for commercial sponsors, advertisers and media partners. Performs other duties as assigned.