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Posted: January 29, 2026 (5 days ago)

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Digital Media Specialist: Hybrid

State of Washington

Employment Security Department

Fresh

Location

Washington, 98504

Salary

$63,252 - $84,984

per year

Closes

February 13, 2026More State jobs →

Job Description

Summary

This job involves managing social media for a state employment agency, creating engaging content to promote their mission, analyzing performance data to improve strategies, and helping update websites to keep information current and accessible.

A good fit would be someone creative yet analytical, with experience in digital communication, who enjoys collaborating with teams and adapting to new trends in public service.

It's ideal for a proactive communicator passionate about using online tools to connect with the public.

Key Requirements

  • Experience developing and implementing social media strategies aligned with organizational goals
  • Proficiency in planning, scheduling, and executing social media campaigns across multiple platforms
  • Skill in collecting, analyzing, and reporting social media metrics and trends to leadership
  • Ability to use content management systems (CMS) to edit, format, and publish web content following accessibility standards
  • Strong collaboration skills with web teams, communications staff, and internal programs to ensure accurate and timely digital content
  • Adaptability to monitor trends, engage with the public professionally, and support broader communications projects or events
  • Commitment to attending meetings, trainings, and serving as backup for team members

Full Job Description



This position is primarily virtual but will need to travel to the office in Olympia, WA occasionally.


The ideal candidate for the Digital Media Specialist role is a strategic communicator who thrives at the intersection of creativity, analytics, and public service.

They bring a deep understanding of social media best practices and know how to translate agency goals into compelling, audience-focused content.


With experience managing enterprise-level social media programs, they are comfortable planning and executing campaigns, scheduling posts across multiple platforms, and using data to refine messaging and strengthen awareness of ESD’s mission.


This individual is an agile storyteller who serves as the agency’s social media voice, engaging thoughtfully with the public, monitoring trends, and responding to comments with professionalism and clarity.

They excel at interpreting platform metrics and providing leadership with meaningful insights that inform decision-making.

Their collaborative nature allows them to work seamlessly with the Web Manager, interdivisional web team, and Communications Division to maintain accurate, accessible, and up-to-date web content across internal and external sites.


A strong candidate is proactive, adaptable, and eager to contribute beyond their core responsibilities.

They participate fully in staff meetings, trainings, and professional development opportunities, and they are ready to support broader communications projects, events, and initiatives as needed.

They take pride in being a reliable team member who can step in as backup for colleagues, ensuring continuity and consistency across the agency’s communications efforts.

Requirements


Develop comprehensive social media strategies to meet agency/division objectives. This includes:


  • Identify, propose, and implement new social media opportunities while staying current with agency trends


  • Apply new media technology and best practices


  • Collect, review, and report social media analytics and monitoring to leadership


Work collaboratively with ESD’s Web Manager, interdivisional web team and communications team to update and maintain the agency’s internal and external websites. This includes:


  • Use content management systems (CMS) to review, edit, format, and publish content across a variety of websites following the agency’s web and accessibility standards


  • Collaborate with internal program staff and Communications team to gather and refine content for digital distribution and ensure accuracy and timeliness of updates


  • Assist the Web Manager in planning, coordinating, and implementing web governance tasks


Other Duties as Assigned. These may include:


  • Attend staff meetings, trainings, and professional development sessions as required


  • Provide support to broader Communications Division projects, events, and initiatives as directed by your supervisor or Communications Director


  • Serve as backup for other communications team members


To request a detailed position description, click here.

Qualifications

  • 7 years of equivalent education/experience that includes writing and editing experience


  • OR Associate’s degree in English, Communications, Journalism, Humanities, Public Relations, or related field AND 5 years of writing and editing experience


  • A Bachelor’s degree in English, communications, journalism, humanities, public relations, or related field AND 3 years of writing and editing experience.


Required equity competencies:

  • The ability to take action to learn and grow


  • The ability to take action to meet the needs of others



Required Competencies:

  • Media Relations & Content Dissemination Skills: Proficiency in managing communication with mass media

  • Copyediting & attention to detail: Strong ability to identify and correct errors and improve readability

  • Interpersonal & outreach skills: Effectiveness in engaging external stakeholders and coordinating events

  • Public Speaking & Advisory Competency: Effectiveness in representing the department and advising leadership

  • Adaptability & Multitasking Skills: Flexibility to handle evolving responsibilities


Special Requirements/Conditions of Employment:


  • Must be able to pass an Unemployment Insurance (UI) and Paid Family Medical and Leave (PFML) claim and fraud check.


Please submit only the required documents as noted below and ensure all Personal Identifying Information (PII) such as Social Security numbers etc. are edited out of your materials for privacy.

Additionally, we ask that you not include photographs or external links within your documents.

Any documents uploaded through this platform will be securely transmitted electronically to support application review.


Please submit your Cover Letter and Resume with your Online Application through the "Add Attachments" field.

A resume will not substitute for the "work experience" section of the application or vice versa.

Applications with blank fields, or supplemental question responses with comments such as "see attachments" may be considered incomplete.

Additional Information


Our agency's mission and values drive every decision that we make, determine how we interact with others, and are at the core of who we are. We value Access, Love, Belonging, Equity, and Stewardship.

We understand that a work environment that respects your work/life balance is key; that's why many of our positions are eligible for flexible work schedules and teleworking opportunities.

Through support, value, and trust, our employees are empowered to grow and develop into their best self.


Opportunity for All

We strive to create a working environment that includes and respects cultural, ethnic, racial, religious, sexual orientation, and gender identity diversity.

Women, racial and ethnic minorities, people with disabilities, people over 40 years of age, people with religious beliefs, veterans or people with military status, and people of all sexual orientations and gender identities are encouraged to apply.

The Employment Security Department is an equal opportunity employer/program. Auxiliary aids and services are available upon request to individuals with disabilities.


If you are a person needing assistance in the application process, if you need this job announcement in an alternate format, or if you have general questions about this opportunity, please contact Caleb Baldwin or at 253-306-2999 or the Talent Acquisition Team, prior to the position closing.

If you are having technical difficulties creating, accessing, or completing your application, please contact careershelp@des.wa.gov or (360) 664-1960 or toll free (877) 664-1960, Washington Relay 711.


This recruitment may be used to fill additional agency-wide positions in accordance with Article 4 of the WFSE Collective Bargaining Agreement.


**This Organization Participates in E-Verify**


**This Organization Participates in E-Verify**

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Posted on NEOGOV: 1/29/2026 | Added to FreshGovJobs: 1/30/2026

Source: NEOGOV | ID: neogov-washington-5217927