Content Strategist

Full Job Description

Join a mission-driven agency that helps millions of Americans save for retirement.

The Federal Retirement Thrift Investment Board (FRTIB) is seeking a talented and motivated professional to serve in the role of Content Strategist.

This announcement may also be used to fill additional Content Strategist, GS-1001-13, positions at FRTIB in the same location, requiring similar qualifications and experience.

To qualify for this position, you must meet the specialized experience requirements listed below.

Specialized Experience GS-13: You must have at least one year of full-time specialized experience at the GS-12 grade level (or equivalent) that shows you have the knowledge, skills, and abilities needed to do the work.

Examples of specialized experience include: Creating and managing agency-wide content strategies to ensure consistent, accurate, and mission-aligned information across digital platforms.

Developing clear, accessible content using user experience (UX) and plain language practices to meet user needs.

Applying data and analytics (e.g., web metrics, testing results, user feedback) to evaluate content performance and recommend improvements.

What Counts as Experience We consider both paid and unpaid experience, including but not limited to volunteer work with organizations like the Peace Corps, AmeriCorps, or other community groups.

Volunteer work can help you develop skills that are directly relevant to this job. A full year of work means working 35-40 hours per week.

If you worked part-time, we'll calculate your experience based on the actual hours you worked to add up to one year of full-time equivalent work (2,087 hours).

To receive credit for part-time work, you must clearly describe your duties and responsibilities, and the number of hours you worked each week. Major Duties:

• Develop and lead the agency’s content strategy across all platforms, including creating a content calendar and regularly reviewing the website and social media to ensure information is accurate, consistent, and easy for the public to use.
• Conduct user-focused research—such as creating personas, analyzing audience segments, and testing prototypes—to understand user needs and guide content decisions.
• Set clear content goals, identify priority audiences, define success measures, and manage an editorial calendar that supports consistent, strategic publishing.
• Work closely with internal stakeholders to gather requirements, plan updates, and ensure all content meets brand, compliance, accessibility, and UX standards.
• Analyze survey data, website behavior, social media comments, and email feedback to identify trends and validate assumptions, using insights to recommend improvements that make content more useful and engaging.