Choose Iowa Member Services Coordinator - Polk Co

Full Job Description

Join Our Mission at the Iowa Department of Agriculture and Land Stewardship (IDALS)

ABOUT US: The approximately 345 employees of the Iowa Department of Agriculture and Land Stewardship (IDALS) are responsible for a wide range of programs that affect the quality of life of every Iowan.

Both Iowans living on the farm and those in our towns and cities are impacted almost daily by the work of the Department.

The Choose Iowa Program is growing and searching for a Marketing Specialist to be part of a dynamic team making a real impact.

POSITION SUMMARY

This position is contract-covered and part of collective bargaining.

It reports to the Choose Iowa Program Director and works closely with the Communications and Accounting Teams in support of the mission of the Iowa Department of Agriculture and Land Stewardship.

This is a Monday-Friday, 40 hours per week position with occasional weekends or evenings plus some travel, and is located in Des Moines at the Hoover Building.

PRIMARY RESPONSIBILITIES

• Coordinate membership recruitment and retention, including but not limited to:
  1. Research and identify new member invitation opportunities and implement membership recruitment plans for the state-wide Choose Iowa brand program which continues to be enthusiastically supported by the Iowa Legislature.
  2. Develop and implement recruitment strategies and campaigns.
  3. Review and approve membership applications to assure conformance with a standard to maintain Choose Iowa brand and program integrity and perceived Iowa grown and raised ag product quality.
  4. Coordinate membership on-boarding and orientation from processing new member applications, and ensuring membership process completion from membership application completion to profile setup and maintenance. Communicate membership value and benefits to current and prospective members.
  5. Maintain member accounts and ensure membership database, files and systems associated with membership are accurate and up-to-date. Monitor and report on key metrics related to membership growth, generating reports to inform member engagement strategy.

  Develop and maintain membership toolkit resources and materials. Maintain membership records including recruitment invitations and renewals and coordinate the membership renewal process.

  Serve as central point of contact for members, timely maintaining and responding to member correspondence. Develop, assemble and distribute membership welcome/renewal packets and certificates.

  Maintain and share program statistics at county and state level for various program aspects (number of participants, products available, farm stores, etc.) to monitor health and growth of the program.

  Prepare technical reports of the program’s progress for various audiences including internal and Legislative use.

  Travel throughout the state making public appearances and representing the Choose Iowa program at events, meetings, member visits and recruitment opportunities.

  Develop and manage the state-wide Choose Iowa Passport program including annual passport setup, integration with the website, member participation and profile setup, promotional coupons and gamification incentives, launch communications and promotions planning and implementation, event coordination and itinerary planning, and passport program maintenance.

  Develop and distribute host location resources including signage, communication and social media toolkits.

  Monitor and track member participation in the Choose Iowa Passport and prepare summaries on participation utilization.

  Coordinate prize acquisition from Choose Iowa member products and manage related point redemption and prize distribution. Manage passport prize budget.

  Prepare and disseminate reports on passport performance.

  Develop and implement educational opportunities and trainings for member education across the state to foster member business growth and development including Lunch & Learns, Coffee and Connection events, webinars, and other Choose Iowa hosted events.

  Coordinate event location arrangements and setup, schedule speakers, set up virtual event details, ensure appropriate recordings, disseminate notes and follow-up.

  Track event participation and prepare outreach event summaries.

  Coordinate staffed and static exhibits and displays at tradeshows and events across the state focused on member recruitment and retention.

  Plan and coordinate outreach event details and communications especially for events which enable member participation and promotion to enhance their business growth and expand access to markets and increase sales of Iowa ag products.

  6. Plan, coordinate and implement special projects for the Choose Iowa program that support and foster state-wide growth plus other duties and responsibilities as assigned or requested.

EXPERIENCE AND SKILLS

• Experience with maintaining records on CRM platforms including building custom reports.
• Experience in developing, implementing and analyzing membership funnels including system development and workflow automation.
• Proficient in critical thinking and complex problem-solving abilities in analyzing content performance, identifying strengths and weaknesses of options, and recommending adjustments based on performance.
• Proficient with Canva, social media account management plus content creation, and campaign development and implementation.
• Outstanding verbal and written communication skills with strong attention to detail and organizational skills.
• Iowa driver’s license.

PLEASE ATTACH COVER LETTER AND RESUME WHEN APPLYING. Application materials can be uploaded in the Attachments Section during the application process.

Why Join IDALS & the State of Iowa?

Working for the State of Iowa means contributing to work that strengthens communities, supports agriculture, and protects the wellbeing of Iowans and their animals.

As a State employee, you’ll enjoy:

• Work That Matters - Support Iowa’s agriculture and animal health systems
• Stability & Purpose - Meaningful public service career
• Professional Growth - Opportunities to learn, develop, and advance

Comprehensive Benefits Package

• Paid holidays, vacation, sick leave, military leave, and jury duty leave
• Low out-of-pocket, high-quality medical insurance options
• Dental insurance — single coverage at no cost
• IPERS Retirement plus state-matched deferred compensation program
• Basic life insurance and long-term disability coverage
• Optional supplemental insurance plans

Learn more about State of Iowa benefits on our careers website: State of Iowa Benefits

How to Apply

The State of Iowa uses NEOGOV to accept and process applications and is an E-Verify employer.

Visit the State of Iowa Careers page and apply under Jobs Open to All Applicants.

Applicants may upload a resume and cover letter in the Attachments section of the application.

E-Verify and Right to Work

The State of Iowa participates in E-Verify, a federal program that helps employers confirm the employment eligibility of all newly hired employees.

Within the required timeframe, new hires will be verified through the E-Verify system to ensure authorization to work in the United States.

The State of Iowa also complies with the federal Right to Work laws, which protect employees’ rights to work without being required to join a labor organization.

For more information, please visit www.e-verify.gov.

Qualifications

Applicants must meet at least one of the following minimum requirements to qualify for positions in this job classification:

1) Six years of full-time work experience in the administration or operation/execution (i.e., providing consultation and/or technical assistance to stakeholders, research and analysis, or enforcement of program guidelines/policies/procedures) of a program (i.e., the provision of a service or an administrative oversight/enforcement responsibility).
2) All of the following (a and b):
a. A total of four years of education and full-time experience (as described in number one), where thirty semester hours of accredited college or university course work in any field equals one year of full-time experience; and
b. A total of two years of graduate-level education and full-time experience (as described in part a), where twenty-four semester hours of accredited graduate college or university course work in any field equals one year of full-time experience.
3) Current, continuous experience in the state executive branch that includes eighteen months of full-time work as a Program Planner 1.

For additional information, please click on this link to view the job description.