Social Media Manager

Full Job Description

IEDA | IFA Social Media Manager

Do you know how to turn social media strategy into scroll-stopping content and content into ROI? Are you tapped into the world of content creators and influencers, with a pulse on what moves audiences and drives engagement?

The Iowa Economic Development Authority (IEDA) and Iowa Finance Authority (IFA) are seeking a high-performing Social Media Manager who thrives at the intersection of creativity, innovation and strategy.

The IEDA | IFA Social Media Manager will lead a dynamic, integrated social strategy that elevates Iowa on a national stage while strengthening high-profile communications across a wide range of programs and initiatives, including business and community development, housing and more.

You’ll lead and manage a robust influencer and content creator program, build campaigns that resonate, and use data to continuously refine and elevate performance.

Your work will showcase high-impact programs across IEDA | IFA, supporting business development and talent attraction, helping first-time homebuyers achieve their goals, and positioning Iowa as a destination where communities and businesses flourish.

About UsThe Iowa Economic Development Authority (IEDA) and the Iowa Finance Authority (IFA) collaborate to make Iowa the choice for people to call home and for businesses to flourish.

IEDA supports business and community growth through various state and federal programs, helping startups, rural communities, and disaster recovery efforts.

IFA focuses on improving Iowans' lives by offering programs for affordable housing, community development, and water quality, and assisting first-time homebuyers.

Collectively, through our programs and efforts, IEDA | IFA creates opportunities for Iowans, communities, and businesses to thrive.

About this Opportunity
As our Social Media Manager, you’ll oversee and elevate IEDA | IFA’s presence across social media channels. You’ll balance storytelling with strategy, creating content that informs, engages, and inspires.

Key responsibilities include:

• Developing and executing a data-driven social media strategy aligned with agency goals, marketing priorities, and statewide initiatives
• Creating and publishing compelling social content: short-form video, graphics, copy, interactive posts, and live content on all agency social media platforms, including but not limited to LinkedIn, Facebook, Instagram, Youtube and X.
• Managing organic, paid, influencer, and user-generated content to strengthen brand awareness and engagement
• Serving as IEDA | IFA’s voice in social spaces, engaging thoughtfully with supporters, partners, businesses, and the public
• Building and managing influencer and brand ambassador programs
• Partnering with vendors and internal teams to implement social campaigns
• Measuring performance using analytics and benchmarks, and sharing insights to continuously improve strategy
• Staying ahead of social media trends, tools, and best practices
  
  

Ideal candidates possess:

• Experience managing organizational or brand social media accounts
• Strong skills in content creation, influencer management, storytelling and brand voice management
• Data-driven mindset to use analytics and performance metrics to guide strategy
• Dedication to uphold our core values:

Accountability in Action - We take pride in our work and results.
Innovate Together - We thrive on solving challenges through dynamic collaboration with our teams and partners.
Mission Driven - We place Iowans at the heart of everything we do.

As an employee of the Iowa Economic Development Authority, you are a State of Iowa employee, and you are eligible to enjoy a comprehensive benefits package that includes:

• Paid Time Off: Enjoy vacation with accruals that rollover on a yearly basis, sick leave with no limits on accrual and 9 paid holidays per year.
• Great Benefits: Excellent Health, Dental, and Vision Insurance options.
• Retirement Plan: IPERS Retirement package and an option for a deferred compensation plan.
• Flexibility: Flexible Spending Accounts (medical and dependent care).
• Life Insurance: Free Life Insurance.
• Support: Employee Assistance Programs and Employee Discount Programs.

The Social Media Manager position is a non-merit, non-contract position that is classified by the State of Iowa as an Economic Development Specialist 2 and is exempt per FLSA regulations.

New to the area or looking to relocate to Iowa? Visit ThisIsIowa.com to see how Iowa offers something for everyone- competitively low cost of living, bustling cities and neighborhoods, access to entertainment, opportunities for career growth and unrivaled access to outdoor adventures.

The Iowa Economic Development Authority is an EEO/AA Employer

This is a non-merit position. Candidates must follow the instructions in the "To Apply" section. Positions in this class are exempt from the screening and referral requirements of the Iowa Department of Administrative Services - Human Resources Enterprise.

E-Verify and Right to Work
The State of Iowa participates in E-Verify, a federal program that helps employers confirm the employment eligibility of all newly hired employees. Within the required timeframe, new hires will be verified through the E-Verify system to ensure authorization to work in the United States. The State of Iowa also complies with the federal Right to Work laws, which protect employees’ rights to work without being required to join a labor organization. For more information, please visit www.e-verify.gov

Qualifications

Graduation from an accredited four-year college or university with a degree in public relations, business, journalism, marketing, or a closely related field and experience equal to two years of full-time work planning and developing content for media dissemination; or a total of six years of education and/or full-time experience, where 30 semester hours of accredited college or university coursework in a related field equals one year of full-time experience.