Sales and Marketing Coordinator

Full Job Description

Develops, plans and organizes Event Services for the City’s Annenberg Community Beach House.

Markets and promotes the public beach facility for meeting and special event rentals, and commercial filming and photography to a diverse year-round clientele.

Supports Cultural Affairs Venue Supervisor to schedule and review the work of event services staff.

Requirements

Develops and implements marketing and sales strategies to generate leads and support future prospecting for Beach House event services.

Coaches, trains and motivates event services staff to deliver the full range of event support services and ensure high-quality customer service to clients.

Works collaboratively with meeting planners and professional associations throughout Southern California to promote the Beach House as a prime oceanfront destination for meetings, special events and commercial film and photography. 

Conducts sales tours for prospective clients. Responds to client and patron inquiries and uses creative approaches to assist potential clients in achieving their desired event goals. 

Develops on-line and collateral marketing materials appropriate for the event services client base, with support from City technical staff and consultants. 

Works closely with event service vendors including, but not limited to caterers on practices, procedures and marketing opportunities. 

Assists the Beach House Venue Manager in establishing and evaluating revenue control mechanisms for Beach House meeting and special event booking.

Makes policy and procedure recommendations in support of the goals of Beach House event services management.

Acts as the onsite Beach House representative for assigned events, coordinating with the Cultural Affairs Venue Supervisor, Event Coordinators, and facilities operations staff to manage room setups, staffing levels, and serve as the primary liaison between the facility, clients, and patrons.

Interacts with clients regarding compliance with terms of the contract, policies and procedures of the facility.

Performs other duties, as assigned.

Qualifications

Knowledge of:

Principles and practices of event management

Effective sales and marketing techniques

Principles and procedures of event lay-out and floor space planning

Principles and procedures of event scheduling

Basic principles of staff supervision and training

Branding, marketing and outreach strategies

Effective public relations strategies

Effective leading and coordinating techniques

Effective customer service techniques

Ability to:

Motivate, train and coordinate the work of staff

Implement and oversee computer-based booking and set-up diagram systems

Monitor the quality of service provided to clients and identify strategic improvements to attract new clients

Communicate effectively, both orally and in writing

Write and produce marketing and communications material that promotes Event Services

Establish and maintain effective and cooperative working relationships with event organizers, City employees, various businesses and agencies, and the general public

Work with persons from diverse social, cultural, and economic backgrounds as well as a variety of work styles, personalities, and approaches

Provide effective customer service

Skill in:

Using a personal computer and applicable software applications.

Minimum Qualifications:

Option A

Education: Graduation from an accredited college or university with a bachelor's degree.

Experience: Two years of recent, paid increasingly responsible work experience marketing and coordinating events.

At least one year of the required work experience must include coordinating the work of others. Experience coordinating events in a public or private community oriented assembly facility is desirable.

Option B

Education: Graduation from an accredited college or university with an associate degree.

Experience: Four years of recent, paid increasingly responsible work experience marketing and coordinating events.

At least one year of the required work experience must include coordinating the work of others. Experience coordinating events in a public or private community oriented assembly facility is desirable.

Option C

Education: Graduation from high school or evidence of equivalent educational proficiency.

Experience: Six years of recent, paid increasingly responsible work experience marketing and coordinating events.

At least one year of the required work experience must include coordinating the work of others. Experience coordinating events in a public or private community oriented assembly facility is desirable.

Licenses and Certificates:

Possession of a valid class C driver license or the ability to utilize an alternative method of transportation when needed to carry out job-related essential functions.

Possession of a current certification in at least one of the following is desirable: Certified Meeting Professional (CMP), Certified Association Sales Executive (CASE), Certified in Hospitality Sales Competencies (CHSC), or Certified Professional Catering Executive (CPCE).

Additional Information

How to Apply: Applicants must submit a completed on-line City Application along with any required supplemental application materials with the Human Resources Department by the filing deadline.

If you do not submit your on-line application by the filing deadline, you will not be considered for this position. Please note, applications may be rejected if incomplete.

Resumes, CVs and cover letters are not reviewed as part of the application screening process.

If you would like for your education to be considered, you must attach a copy of your college level transcripts or diploma to your online application.

Applicants who indicate receipt of college level coursework or degree from a foreign institution must provide United States credential equivalency verification along with a copy of your college diploma/transcripts.

All materials must be received in the Human Resources Department no later than the filing deadline.

Failure to do so may result in your application being evaluated without the education being considered.

Selection Process: All applicants must submit clear, concise and complete information regarding your work history and qualifications for the position.

All applications will be reviewed and only those applicants determined to be most qualified on the basis of experience, training and education, as submitted, will be invited to participate further in the selection process.

Testing may consist of a combination of any of the following and is subject to change as needs dictate: written test, evaluation of qualifications, or oral interview.

If three or more qualified City employees apply and pass the examination, a promotional list will be established in addition to an open-competitive list.

If fewer than three qualified City employees pass the examination, the appointing authority, in accordance with the City's civil service rules and regulations, can decline to use a promotional list, in which case a promotional list will not be established for this position.

Note: Internal staff who submit transfer applications must notify the analyst in charge of the recruitment, via email, upon submission of their transfer application.

Background Investigation:

Candidates who have successfully completed all prior phases of the selection process will be subject to a thorough background investigation.

Inclusion & Diversity Statement

The City of Santa Monica is a progressive, inclusive and culturally rich community.

As leaders in public service, we strive to be an employer of choice by attracting and retaining a highly talented workforce where people of diverse races, religions, cultures and lifestyles thrive.

Our goal is to create a welcoming and inclusive environment where our staff are empowered to perform at their highest level and where their differences make a positive impact.

The City is an equal opportunity employer and strives to build balanced teams from all walks of life without regard to race, color, ethnicity, religion, national origin, age, sex, sexual orientation, gender identity, marital status, ancestry, disability, genetic information, veteran status, or any other status protected under federal, state and/or local law.

We aim to create a workplace that celebrates and embraces the diversity of our employees. Join us!

Special assistance with the application and examination process is available, upon request, for persons with disabilities. Call (310) 458-8246, TDD (310) 458-8696 (Hearing Impaired Only).

Please note the request for reasonable accommodations must be made to Human Resources at least three work days prior to the examination.